MMW has learned that the National Supermarket Association (NSA) has teamed with Scanbuy to launch what’s called dCoupon. The mobile couponing service gives manufacturers the ability to create redeemable digital coupons for a whole new audience—the 2 million NSA urban supermarket consumers.
Mobile coupons will be obtained from brands and redeemed through consumers’ mobile devices at checkout counters in neighborhood bodegas, grocery stores and supermarkets.
