It’s no surprise that the number of digital agencies has grown over the last decade, hand in glove with the growth of digital as a portion of media spending. But while digital agencies have almost quadrupled over the last decade, agencies born out of local media companies have grown nearly eightfold in that same time.
There are now nearly 2,500 local media agencies, making up almost half (47%) of the estimated 5,500 digital agencies across the U.S., per a recent Borrell Associates report sponsored by software company Frequence.
