While online advertising and marketing mediums have considerably evolved, traditional radio remains a relevant and effective advertising medium for businesses today. A July 2023 Statista report revealed that radio is still one of the most powerful mediums in the United States, with 82% of adults tuning in weekly. This reach extends to teenagers as well, as a 2019 Nielson report reported that 93% of teens in the United States listen to the radio each month. Radio complements mobile lifestyles, as radios are listened to in cars, at work, in the gym and more.
