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Amplify the impact of your digital marketing management

April 14, 2020

Now, more than ever, how you prioritize and execute your projects matters for effective digital marketing management. Without operational discipline, you’ll soon find yourself staring at the backs of your competitors.

In another Smart Insights article, I talked about how to boost the productivity of your team ( ) during these Coronavirus times. Here I focus on how to improve your productivity and, more importantly, your effectiveness as a leader.

Boosting your impact involves:

  • Prioritizing your marketing initiatives
  • Optimizing your marketing workflows
  • Outsourcing applicable work
  • Empowering your functional leads

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