As modern consumers start to favour video over other forms of content, more companies allocate their media budgets accordingly. According to Magisto, 60% of businesses already spend more than a quarter of their marketing budget on video.
But how, exactly, is that money used?
How Casper crushes video marketing
The mattress company, Casper, uses its budget wisely (and effectively). For one, the company crushes video marketing on Twitter: It often shares videos of dogs enjoying its beds and, unsurprisingly, followers can’t get enough.