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Adaptive AI Will Improve the Customer Experience

October 13, 2022

Via: CMSWire

Adaptive Artificial Intelligence (AI) is able to update its own code to incorporate what it has learned from its experiences with new data. This means Adaptive AI can be used to continually improve the customer experience with each iteration of an interaction between a customer and a brand. AI-driven chatbots will continually refine their conversational skills, and recommendation engines will become more refined, making recommendations that truly resonate with customers. Let’s look at adaptive AI, the ways brands are using it today, and the future of adaptive AI for improving the customer experience.

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