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6 Reasons Why You Should Consider Podcasting as a Content Marketing Channel in 2018

March 2, 2018

Podcasting has numerous benefits, however, producing an ongoing podcast is a hard nut to crack. It takes more effort than simply clicking ‘Record’ on your smartphone and then uploading it online.

According to a recent Edison Research report, around 98 million US citizens are listening to podcasts annually, with more than 50 million individuals listening to them on a monthly basis. Indeed, the present podcasting explosion has been presaged as the ideal age of podcasts.

Podcasting involves a tremendous amount of research, planning, acquiring technical skills, managing social media networks and engaging your target audience. Once a podcast is started, the only thing that is going to stay on top of your mind will be: what should the next episode be about?

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