Spotify’s $100 million-plus Anchor acquisition is seemingly paying off. In data released today as part of its annual Wrapped look-back on the year, the company says Anchor, which makes podcast creation software, powered 80 percent of new podcasts on Spotify this year, meaning the software contributed more than 1 million shows to Spotify’s catalog in 2020 alone. Overall, Anchor powers 70 percent of Spotify’s total podcast catalog, or around 1.3 million out of over 1.9 million shows.
