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6 Expert Quotes for Transforming Email Marketing

June 7, 2023

Via: CMSWire

In the new fourth edition of my book, “Email Marketing Rules,” I include quotes from scores of experts who have impacted how I think about the email channel, as well as about marketing in general. Here, I’d like to share six of my favorite quotes along with the wisdom I see in them. In no particular order, here they are …

Where Law Meets Emails and Consumers

“The law is the low bar.”

— Laura Atkins, owner of Word to the Wise

Most businesses are intrinsically against any new laws or regulations, which invariably introduce additional compliance costs or restrict business practices. Canada’s Anti-Spam Legislation (CASL), the EU’s General Data Protection Regulation (GDPR), the California Consumer Privacy Act (CCPA) and other privacy and anti-spam laws have undeniably done both of those.

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