I often hear marketers say they want to use more personalization in their marketing. Using profile data to make emails more tailored and user specific. And a lot are doing it. In fact, a recent report from the Data-Driven Marketing Association (DDMA) found that 63% of organizations say that personalized customer contact has already proven its value to them.
But personalization is by no means a guarantee your emails will feel more personal.
Notice the word “feel.” That’s because a personal email isn’t about the amount of data used to personalize, it’s about the email feeling personal. So how to make it feel personal?