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5 Ways to Make Your Marketing Emails More Personal — Without Personalization

February 2, 2023

Via: CMSWire

I often hear marketers say they want to use more personalization in their marketing. Using profile data to make emails more tailored and user specific. And a lot are doing it. In fact, a recent report from the Data-Driven Marketing Association (DDMA) found that 63% of organizations say that personalized customer contact has already proven its value to them.

But personalization is by no means a guarantee your emails will feel more personal.

Notice the word “feel.” That’s because a personal email isn’t about the amount of data used to personalize, it’s about the email feeling personal. So how to make it feel personal?

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