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Samsung continues attacking iPhone and Apple Stores in ad campaign

July 20, 2018


In all three of the new videos in the campaign, Samsung shows customers asking questions about the iPhone X and the Galaxy S9 at a mock-up Apple Store. The “Ingenious” campaign name plays on the in-store Genius employees, with the actors in those roles giving what could be considered sub-genius responses.

The “Dongle” ad spot attempts to make fun of the iPhone’s use of a headphone adapter to enable users to listen to music with wired headphones. The actor playing the customer asks what to do if they need to charge the iPhone at the same time, with an Apple Store employee suggesting the use of another dongle.

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