Tag: shopping platform

Mobile Commerce, Mobile Marketing

Latest on TikTok Transforming into a Shopping Platform

June 23, 2023

Via: EcommerceBytes

Two reports in recent days show how social media app TikTok is working to capitalize on users’ propensity to shop products featured in its short-form videos. TechCrunch said TikTok confirmed a report in the Financial Times that it is testing […]

Apps & Sites, Mobile Commerce

TikTok to help Publicis clients drive social commerce in new partnership

August 3, 2021

Via: Marketing Dive

TikTok takes another step in becoming a more formidable shopping platform with the new Publicis partnership. The ad holding group is one of the largest in the world, meaning it could create a fresh pipeline of blue-chip brands to the […]