Tag: retail marketing

Mobile Commerce, Mobile Marketing

Brick-And-Mortar Closings: Mobile Marketing’s Opportunity To Fuel Retail’s Future

May 17, 2017

Via: DigitalistMag

Both brick-and-mortar and brick-and-click retail are experiencing a profound transformation. The ways consumers shop are shifting. Stores are closing. The driving force behind this change is mobile technology, along with the continued rise of online sales and the re-casting of expectations […]

Advertising & Marketing

Online Retailers Need to Balance New, Old Customers to Thrive

April 15, 2016

Via: itCurated

Online businesses that invest too much in either new or existing customers can suffer. Those that strike a balance thrive. Tel Aviv-based Optimove, a customer retention automation platform, arrived at these findings after it examined data from millions of its online customers […]