Advertising & Marketing, Technology
April 22, 2024
Via: Marketing DiveOmnicom delivered solid Q1 results, offering more evidence that brands are again ramping up spending following a quiet period for marketing activity. Publicis Groupe, a rival, also rode tailwinds in the opening stretch of 2024, with organic revenue increasing 5.3%. […]
Advertising & Marketing, Technology
January 2, 2020
Via: Smart InsightsAccording to Demand Metric, content marketing generates three times more leads than outbound marketing and it’s about 62% less costly. As a B2B brand, if you want to attract more leads to your business and spend less to do so, […]
Advertising & Marketing, Technology
August 21, 2019
Via: Smart InsightsCreating a funnel that ticks all the boxes is a vital part of marketing. Your funnel should attract, nurture, qualify and convert, leading customers through to the checkout as seamlessly as possible in order to get the best conversion rates. […]
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