Tag: localytics

Mobile Marketing

App Engagement Boosted By Bigger Screens

May 10, 2016

Via: itCurated

According to new research and data from Localytics, bigger screens are a powerful catalyst for greater app engagement. “Our research shows that users are spending 23 percent more time in apps on five inch, or larger, screens versus small screen […]

Apps & Sites

Push Notifications Lift Retention Rates

July 28, 2015

Via: itCurated

This year, 196.2 million US mobile device users ages 14 and older will install at least one app on their devices, eMarketer estimates, representing 81.5% of mobile users. How can apps avoid getting lost in the sea of icons on […]

Analytics & Data

Ad measurement company Tune acquires messaging company Artisan — in continued ad tech shakeup

July 13, 2015

Via: itCurated

A shakeup is happening in the ad technology industry, sparked by, or at least accelerated by, Facebook’s recent move to cordon off access to its coveted device level ID information. Tune, a leading third-party measurement company, has just acquired Artisan […]

Advertising & Marketing

Localytics to Introduce ‘Predictive App Marketing’

March 27, 2015

Via: itCurated

Localytics, a platform for app marketing and analytics, reached out to MMW Wednesday to announce that it has raised $35 million in Series D funding, bringing its total investment to-date to $60 million. The new funds, we’re told, will be […]