According to new research and data from Localytics, bigger screens are a powerful catalyst for greater app engagement.
“Our research shows that users are spending 23 percent more time in apps on five inch, or larger, screens versus small screen devices,” reports Localytics. “Time in app is measured as a function of both frequency (as measured by the average number of app launches per month) and length (as measured by the average time spent in an app across all sessions per month).”
