Top

Snapchat Announces New Round of Layoffs, Affecting 500 Roles

Twitch launches annual recap with new game, marketing push

Marketing can’t just be diverse–it has to be diverse-first

TikTok Says That Users Are Now Spending Half Their Time in the App Watching Minute+ Long Clips...

AppsFlyer's latest Performance Index shows impact of economic downturn on mobile advertising...

Tag: Gen X

Analytics & Data

Consumers to limit spending, celebrations for July Fourth, survey finds

June 28, 2022

Via: Marketing Dive

Last year saw an increase in Fourth of July spending as consumers were looking forward to one of the first opportunities for a family gathering since the start of the COVID-19 pandemic. However, consumers are looking to a more laid […]

Apps & Sites, Mobile Commerce

Inside TikTok’s Explosive Growth

May 16, 2022

Via: CMSWire

When Oscar Orozco, the director of forecasting at eMarketer, set forth to model TikTok’s growth for 2021, he thought it had to slow down. People used TikTok for 38.6 minutes each day in 2020, approximating Facebook’s all-time high of 39.8 […]