Tag: Gen X

Analytics & Data

Consumers to limit spending, celebrations for July Fourth, survey finds

June 28, 2022

Via: Marketing Dive

Last year saw an increase in Fourth of July spending as consumers were looking forward to one of the first opportunities for a family gathering since the start of the COVID-19 pandemic. However, consumers are looking to a more laid […]

Apps & Sites, Mobile Commerce

Inside TikTok’s Explosive Growth

May 16, 2022

Via: CMSWire

When Oscar Orozco, the director of forecasting at eMarketer, set forth to model TikTok’s growth for 2021, he thought it had to slow down. People used TikTok for 38.6 minutes each day in 2020, approximating Facebook’s all-time high of 39.8 […]