Tag: gamification

Mobile Commerce, Mobile Marketing

Taco Bell revives coin drop game from aughts to boost mobile app

July 11, 2023

Via: Marketing Dive

Taco Bell’s Coin Game was a staple of the chain’s countertops through the 2000s and 2010s and let consumers try to land a coin on a paddle in the water-filled contraption in exchange for free food items. Removed as part […]

Advertising & Marketing

12 ways to grab millennials using gamification

February 14, 2017

Via: TheNextWeb

Familiar with technology and often obsessive about their phones, millennials are likely one of your top demographics to target. One way to grab — and keep — their attention is to gamify your product or app, making the experience fun […]

Advertising & Marketing, Technology

Do Gamification Features Influence Purchasing Decisions?

March 3, 2016

Via: itCurated

More than a third of US internet users say gamification features offered from a brand’s mobile app won’t influence their purchasing behavior, according to research. Omnichannel solutions provider [24]7 and Research Now surveyed more than 3,500 internet users ages 18 […]