May 14, 2015
Via: itCuratedThe popularity of online marketing and inbound programs has left some sales and marketing professionals unsure where traditional marketing practices fit into the new digital landscape. Sellers and marketers have subscribed to the concept that “if you build it, they […]
May 11, 2015
Via: itCuratedWe hear a lot about marketing technology platforms — the marketing clouds, the experience platforms and the digital marketing hubs. Most marketers are familiar with these platforms, but many aren’t aware of all of their components and how brands can […]
May 4, 2015
Via: itCuratedMarketers have hundreds of marketing technology choices, which can make choosing the right ones for your business overwhelming. Making the right decisions can have huge impact on the future of your brand. Dr. Frankenstein had choices, too. He made the […]
April 9, 2015
Via: itCuratedIt wasn’t too long ago that being a marketer consisted of balancing multiple communication channels to reach, understand and attract customers. And by “not too long ago,” we’re talking fifteen years ago. In the meantime, the Web and mobile drastically […]
February 26, 2015
Via: itCuratedThere are a lot of good reasons to redesign your website. It’s dated. It’s slow. It’s hard to navigate. But there are 1.75 billion more. That’s the number of people who use smartphones or tablets, according to HP. And if […]
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