Tag: Featured Articles

Advertising & Marketing

Why Outbound Marketing Will Always Be King

May 14, 2015

Via: itCurated

The popularity of online marketing and inbound programs has left some sales and marketing professionals unsure where traditional marketing practices fit into the new digital landscape. Sellers and marketers have subscribed to the concept that “if you build it, they […]

Advertising & Marketing

Closing the Loop on Marketing Automation

May 11, 2015

Via: itCurated

We hear a lot about marketing technology platforms — the marketing clouds, the experience platforms and the digital marketing hubs. Most marketers are familiar with these platforms, but many aren’t aware of all of their components and how brands can […]

Advertising & Marketing

5 Ways to Create a Marketing Technology Frankenstein

May 4, 2015

Via: itCurated

Marketers have hundreds of marketing technology choices, which can make choosing the right ones for your business overwhelming. Making the right decisions can have huge impact on the future of your brand. Dr. Frankenstein had choices, too. He made the […]

Mobile Marketing

Still Sticking With Those Tried-But-True Marketing Tactics?

April 9, 2015

Via: itCurated

It wasn’t too long ago that being a marketer consisted of balancing multiple communication channels to reach, understand and attract customers. And by “not too long ago,” we’re talking fifteen years ago. In the meantime, the Web and mobile drastically […]

Apps & Sites

1.75B Reasons You Should Redesign Your Website

February 26, 2015

Via: itCurated

There are a lot of good reasons to redesign your website. It’s dated. It’s slow. It’s hard to navigate. But there are 1.75 billion more. That’s the number of people who use smartphones or tablets, according to HP. And if […]