It wasn’t too long ago that being a marketer consisted of balancing multiple communication channels to reach, understand and attract customers. And by “not too long ago,” we’re talking fifteen years ago.
In the meantime, the Web and mobile drastically changed not only the marketer’s job, but what it takes to be a marketing asset.
These changes don’t mean you need to be a data scientist or a developer. But you will need to understand these concepts in order to make smart decisions.
Understand ‘Big Data,’ a.k.a. ‘Business Intelligence’
Any marketer knows about the big data buzz — but it’s really just business intelligence. Big data’s buzzy because marketers have access to more real-time data than ever before and have unlocked more potential.
