Tag: data security

March 7, 2023

Two PayPal customers sued the company for negligence over a December data breach that the company reported in January. The plaintiffs allege that PayPal failed to comply with FTC guidelines and failed to comply with industry standards and are seeking […]

October 21, 2022

By now, most marketers are aware of the convergence of global factors that will undoubtedly make targeting and measurement more difficult to perform in the future. The deprecation of the third-party cookie by Google, which is forcing brands to rethink […]

March 18, 2022

Today’s marketers work with vast amounts of data — so much information, it’s hard to truly picture it. Brands know where you live, who your friends are, where you went to school. They know you’re watching YouTube videos when you’re […]

June 29, 2017

Where data used to take a back seat in the digital business world, it is now the belle of the hacker’s ball. Because data is so high-value, large-volume, and vulnerable, it is more attractive to hackers than ever before, and […]

June 1, 2017

As many companies keep their customers’ personal information on file for invoicing and other business purposes, there is a growing need for effective data security measures to prevent this information from falling into the wrong hands. Rising cybercrime is expected […]

March 30, 2017

The House’s decision to revoke the FCC’s broadband privacy rules can be huge deal for the future of your digital life. The decision effectively puts your data at the mercy of Internet Service Providers (ISPs) with little or no oversight. […]

August 23, 2016

As our world gets more and more connected, consumers and businesses alike must think fast about how they protect important information. In particular, there’s a burden on businesses that work in and around the Internet of Things (IoT) to ensure […]

June 22, 2016

The topics of marketing technology, data security and privacy are increasingly interconnected. As more organizations rely on marketing technology to provide granular audience targeting, richer analytics and improved online conversions, a greater degree of information—and trust—is necessary from consumers. But […]

March 8, 2016

If there’s one thing we learned in 2015, it’s that in 2016 marketers are increasingly moving away from a “Mad Men” advertising era to a digital marketing age focused on the customer experience and journey. So what strategies, technologies, and […]

February 11, 2016

Image Credits: qz.com As if tax season wasn’t unpleasant enough, the Internal Revenue Service (IRS) has become the subject of a massive hack with over a hundred thousand cases of identity theft. The IRS announced in a statement that identity […]