Tag: buzz

Analytics & Data

What Google Privacy Sandbox Means to Marketing Data and Analytics Strategy

June 5, 2023

Via: CMSWire

Buzz is a fleeting part of the digital marketers’ daily online dialogue — a concept here today may not be talked about tomorrow. Despite the buzz around topics such as AI, marketers are still discussing cookies — more specifically, third-party […]

Mobile Commerce

SaaS’ Next Wave: Customer Lifetime Value Management

September 7, 2015

Via: itCurated

Today’s rejuvenated CRM solutions are nothing more than glorified Web-based customer records management systems unless they are properly integrated with back-end systems to ensure that customers get the products and services they expect. This is critical in a brave new […]