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What Google Privacy Sandbox Means to Marketing Data and Analytics Strategy

June 5, 2023

Via: CMSWire

Buzz is a fleeting part of the digital marketers’ daily online dialogue — a concept here today may not be talked about tomorrow. Despite the buzz around topics such as AI, marketers are still discussing cookies — more specifically, third-party cookies — today.

Cookie Phase-Out

The announcement from Google regarding the removal of third-party cookies from 1% of Chrome activity, coupled with the expanded availability of the Privacy Sandbox API, indicates that the deprecation of third-party cookies in martech solutions is picking up steam.

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