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Tag: basics

Back to School: The ABCs of Ecommerce

Mobile Commerce

Back to School: The ABCs of Ecommerce

September 14, 2015

Via: itCurated

For most of the United States, it’s back to school season. Ask any kid what he or she has covered in the first week back, and you’ll likely hear “enh – just a review from last year.” That got us […]

Marketers Stuck on Basic Data for Personalization

Advertising & Marketing

Marketers Stuck on Basic Data for Personalization

July 23, 2015

Via: itCurated

Marketers continue to increase focus—and dollars—on personalization, but recent research suggests they’re still stuck on the basics. In an April 2015 study by Researchscape for Evergage, 49% of marketers worldwide expected to increase their spending on personalization this year, vs. […]