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Snapchat Announces New Round of Layoffs, Affecting 500 Roles

Twitch launches annual recap with new game, marketing push

Marketing can’t just be diverse–it has to be diverse-first

TikTok Says That Users Are Now Spending Half Their Time in the App Watching Minute+ Long Clips...

AppsFlyer's latest Performance Index shows impact of economic downturn on mobile advertising...

Tag: B2C marketing

3 online brand building strategies for consumer branded goods

December 29, 2021

Via: Smart Insights

Consumer branded goods marketing is all about reaching and delighting your customers in a time and place that suits them. Increasingly, consumer goods marketers are turning to online and social media marketing for brand-building strategies. B2C marketing is an ever-evolving […]

Advertising & Marketing, Technology

4 marketing lessons from B2C giants

October 9, 2019

Via: Smart Insights

According to a recent survey, only 32% of B2C marketers thought that they were proficient in what they do. B2C marketing requires thoughtful strategizing and planning. It can also benefit from looking at what has worked for others and what […]