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Tag: audience targeting


Apps & Sites, Mobile Commerce

LinkedIn’s Removing its Lookalike Audience Targeting Option As of Next Month

January 22, 2024

Via: Social Media Today

LinkedIn has announced that it’s removing Lookalike Audiences as an ad targeting option, which could change the way that you look to reach your target audience in the app. LinkedIn’s Lookalike Audience option enables you to input a list of […]


Mobile Commerce, Mobile Marketing

LinkedIn Adds More Ad Targeting Criteria, Provides Tips for B2C Campaigns

February 27, 2023

Via: Social Media Today

You now have more ways to target your ads on LinkedIn, with the platform adding a range of new Service interest attributes, and over 120 new Product interest options, to help refine your audience targeting. As per LinkedIn: “With 90K+ […]


Mobile Commerce, Mobile Marketing

Meta Adds Instagram Audience Targeting for Facebook and IG Ads

December 7, 2022

Via: Social Media Today

This could be a very handy option for social media managers – Meta is currently rolling out the capacity to run ads on Facebook and Instagram that target your Instagram followers. As you can see in this image, shared by […]


Analytics & Data

Everything you need to know about audience targeting without relying on third-party cookies

March 10, 2021

Via: Searchenginewatch

Following the passage of landmark consumer privacy laws, Google officially announced its intention to phase out third-party cookies on Chrome browsers by next year. This is certainly a victory for the conscious consumer wary of selling data to advertisers, but […]