Tag: audience targeting

Mobile Commerce, Mobile Marketing

LinkedIn Adds More Ad Targeting Criteria, Provides Tips for B2C Campaigns

February 27, 2023

Via: Social Media Today

You now have more ways to target your ads on LinkedIn, with the platform adding a range of new Service interest attributes, and over 120 new Product interest options, to help refine your audience targeting. As per LinkedIn: “With 90K+ […]

Mobile Commerce, Mobile Marketing

Meta Adds Instagram Audience Targeting for Facebook and IG Ads

December 7, 2022

Via: Social Media Today

This could be a very handy option for social media managers – Meta is currently rolling out the capacity to run ads on Facebook and Instagram that target your Instagram followers. As you can see in this image, shared by […]

Analytics & Data

Everything you need to know about audience targeting without relying on third-party cookies

March 10, 2021

Via: Searchenginewatch

Following the passage of landmark consumer privacy laws, Google officially announced its intention to phase out third-party cookies on Chrome browsers by next year. This is certainly a victory for the conscious consumer wary of selling data to advertisers, but […]