When it comes to mobile commerce, the effort typically goes into getting mobile websites and apps live and mastering responsive design, and obsessing over home page, product page, category, search, menu navigation and mobile checkout usability.
But mobile customer service is too important to overlook considering 63% of US adults use mobile to access customer support several times each month, and 90% have had poor experiences.
How can you shore up your #mcustomerservice? Read on.
