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Using the 3 C’s for Online and Offline Commerce in China

Using the 3 C’s for Online and Offline Commerce in China

September 21, 2015

Via: itCurated

Brand commerce is no longer about viewing digital as a marketing channel, but seeing it as a way of life, Jane Linbaden, chief executive officer (CEO), China Group, Isobar and Nishtha Mehta, founder and chief instigator, CollabCentral Consulting, told delegates at this year’s ClickZ Live Shanghai.

The two industry experts discussed connectivity, context and content for brands developing their online and offline (O2O) strategies in China, where government policy and the use of mobile phones is fueling e-commerce at a rapid rate.

“It is no longer about having brand and commerce separately,” said Linbaden. “Digital is really the fabric of the whole journey, and it’s no longer about digital for a campaign but digital as a feeler, and having those feelers right across the business,” she said.

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