This seems slightly concerning.
As reported by Fortune, X has signed a new deal with MGM Resorts’ online gambling subsidiary BetMGM, which will soon see betting odds displayed on X, along with links that guide users to place bets via BetMGM’s service.
Which seems like a questionable match, and one that will be difficult to police, based on variable laws in different regions around online betting promotions.
But then again, betting ads and displays of odds are already well embedded into live event coverage, and with X being the main focus for online engagement around live events, the partnership also makes sense.
