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Why you should use Facebook Messenger for marketing

Facebook messenger hasn’t been around for that long but it has definitely made an impression. With 1.2 billion active users, ⅙ of the global population is using this app!

Messaging apps have become extremely popular overtime, with a lot of the younger generation spending more time socialising through text messages, than face-to-face conversations. There are many different platforms, vying for users, in the messaging app ecosystem. In the battlefield of messaging apps, Facebook Messenger even leads Whatsapp for memberships, while WeChat is dominant in China, with over 90% using the app.

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