Pinterest is launching a new promotional campaign in which it looks to further distance itself from its social network roots, by framing Pinterest as a more positive space, free of the judgment and criticism that comes with those ‘other’ apps.
As you can see in this example, the new campaign (annoyingly titled ‘Don’t Don’t Yourself’) looks to highlight the ‘inner saboteurs’ that hold us back, with Pinterest being ‘the antidote to doubt’.
Though why Pinterest would be any different to other social platforms in this respect isn’t really established – outside of Pinterest saying so.
