Instagram’s testing some new creator monetization options, ahead of the Christmas shopping push, with a view to helping its most prominent users maximize their earnings potential through branded content arrangements.
First off, Instagram’s testing a new ‘Partnerships’ messaging folder within Instagram DMs, which will be a dedicated space to keep track of sponsored content opportunities and communications.
As you can see here, along with your ‘Primary’ ‘General’ and ‘Requests’ folders, Instagram’s also testing a new ‘Partnership Messages’ section in your inbox, where these specific communications would live.
