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Instagram Adds Lead Forms as CTA Button Option on Business Profiles

January 26, 2023

This is an interesting addition for digital marketers – Instagram had added a new ‘Lead Form’ option within your IG business profile action buttons, which provides new ways to generate direct response from your business presence in the app.

As you can see here, now, you can select ‘Add Lead Form’ as an action button on your profile, in addition to the existing three CTA buttons available. You can choose either a standard data collection CTA, or add custom questions, in order to further guide queries.

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