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Managing Customer Churn Post Festive Peak

January 26, 2023

Via: CMSWire

Just as consumer confidence was on its way up, rail strikes and snow struck the UK impacting footfall yet again. This, alongside the tough economic climate, has created a perfect storm resulting in unusual reductions in footfall on high streets, as well as in retail parks and shopping malls.

But, if retailers strategically use customer data gathered during the shopping season to their advantage, 2023 could still be fruitful for many. Given the headwinds that were gathering in the final stretch of 2022, it’s incredibly important to retain the customers you have gained during a challenging period for consumers.

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