According to a Statista survey on in-home media consumption as of March 2020, 44% of people worldwide are spending more time on social media (Facebook, Instagram, Twitter, and others).
This is higher than 36% of people spending more time on computer/video games and also 35% spending more time reading/listening to books and music.
Why does this matter for your company?
Well, social media is no longer just a fun way to pass the time or a boring place where you share your latest blog link with no reason why it’s valuable.