Top
image credit: Pexels

LinkedIn Gains MRC Accreditation on Several Key Ad Metrics

September 14, 2023

LinkedIn has gained an extra level of assurance for advertisers, with the Media Ratings Council (MRC) granting accreditation on several of LinkedIn’s display ad metrics.

After submitting to a voluntary MRC audit, LinkedIn’s processes have now been verified by the Council, meaning that LinkedIn’s measurement and reporting systems adhere to industry standards across several key areas relating to ethical operations, disclosure, and delivery.

Read More on Social Media Today