Snapchat is a unique social platform and one that has exploded in popularity rather suddenly since its release in 2011. Now reaching around 8 billion views daily (and there are only 7.4 billion of us in the world, remember), the medium of ephemeral content has well and truly taken off. So how can content marketers use this to their advantage?
Snapchat is the only platform that reaches younger, teen users in substantial numbers. It’s easy to see why, what with all the fun features it’s packing. Whereas Facebook and Instagram integrate advertising as part of their business model, Snapchat requires a slightly different approach – one that’s more personal, engaging and rough around the edges.