By using artificial intelligence (AI) and machine learning (ML), brands can analyze data objectively, improving insights and generating actionable reports that can be used to make data-driven decisions. With AI and ML, these insights are more sophisticated and valuable to brands, allowing them to enhance and improve the customer journey.
The use of AI and ML continues to exponentially increase across a wide variety of industries. A 2021 O’Reilly report revealed that of those using AI, computer, electronics and technology industries were at the top of the list (17%), while financial services (15%), healthcare (9%) and education (8%) are the industries with the next-most significant use of AI. Let’s take a look at the ways that AI and ML can enhance a brand’s data strategy and improve the customer experience.