Elon Musk’s attempt to buy Twitter will likely fail. He doesn’t have the money lined up. The company’s board is wary of selling. Its stock hasn’t budged despite his premium offer. And he’s already discussing Plan B.
Anything can happen with Musk involved, but a failed deal’s aftermath could be brutal for Twitter. After growing revenue by 37% last year, the company was off to a promising start in 2022. Now it’s in chaos: Its stock is volatile, its employees are rattled, analysts are bailing and its leadership looks weak. It will face a long recovery if Musk backs away now.
“There’s frustration,” said a former Twitter executive Thursday. “They were having a pretty good year and now there’s all this distraction and noise in the system.”
