Top

LATEST PUBLICATIONS



How First-Party Data Can Unlock Personalization and Trust in Online Retail

April 25, 2024

We are witnessing a seismic shift in the world of data privacy. A wave of new laws and regulations is reshaping how online retailers collect, manage, and use customer data. These changes present both challenges and opportunities. On one hand, […]


Klarna overhauls credit card features

April 18, 2024

Klarna, the Swedish buy now, pay later pioneer, is overhauling its U.S. approach to an old-fashioned payments tool, the credit card. The company is ditching the credit card it rolled out in the U.S. two years ago, and replacing it […]


Google Ad Updates Reflect New SERPs

April 9, 2024

Earlier this month, Google changed its definitions of “top ads” and associated metrics. The purpose is to clarify the meaning and dynamic nature of paid and organic listings on search result pages. The changes will not likely impact ad performance. […]