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Why Your Marketing Content and Campaign ROI Metrics Are All Wrong

March 14, 2023

Via: CMSWire

It’s a human tendency to fixate on outcomes. One area where this is particularly prevalent is within the pop fitness industry, where success is often conflated with procuring a dramatic “before and after” set of photos. What this approach misses, as professionals in the field know, is an appreciation for and explanation of the actions required to get from a suboptimal state to a stronger, more effective one.

It’s a human tendency to fixate on outcomes. One area where this is particularly prevalent is within the pop fitness industry, where success is often conflated with procuring a dramatic “before and after” set of photos.

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