If you had asked online marketers a couple of years ago to name the best channel for B2B targeting, most would not have said Facebook. In fact, it wasn’t until early 2014 that you could target someone in Facebook based on professional attributes, such as employer and title.
But now, in late 2015, if you were to ask that same group of marketers where to target for B2B advertising, most would tell you Facebook. It has become the Holy Grail of B2B advertising.
