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Publishers eye Facebook as YouTube rival

Publishers eye Facebook as YouTube rival

October 16, 2015

Via: itCurated

Facebook is moving into YouTube’s turf, and that could be good for video publishers.

Facebook announced earlier this week that it’s testing a new video section on its mobile app, which would allow users to find and watch videos much as they already do on YouTube. The section will be populated with content that’s been liked and saved by users, recommended by their friends and posted by pages they follow.

While still in an early testing phase, the section is a major departure from Facebook’s current approach of populating users’ news feeds with videos they didn’t even know they’d want to watch.

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