So what kind of content is your target audience more likely to share?
Content marketing agency Fractl recently conducted a study of more than 2,000 Facebook users to get an idea of sharing behaviors and how different demographic groups approach sharing, in terms of how often they’re online, how much they post to Facebook and what they’re more likely to share.
They’ve compiled their results into a new infographic, but some of the key data points highlighted by their research are:
