These days, there’s no shortage of doom and gloom about business and the economy, as business pundits seem to endlessly debate the question of “Are we in a recession or not?”
What’s more, the term “headwinds” is thrown around constantly, because it is an effective term that describes a non-specific malaise that affects our journey.
If you’ll forgive the metaphor, we marketers are like pilots, tasked with bravely navigating our way across the marketing landscape. And as seasoned, professional pilots understand, dealing with turbulence and headwinds is just part of the expertise and skillset we must bring to the job.
