Some statistics are ubiquitous in marketing circles. Such as the one about half of all new businesses failing within the first five years. (And yes, there is some debate on how true it really is.) But if you think “half” sounds high, there is a failure rate that is even higher.
The top reasons so many startups do not survive range from failing to solve an actual market need to simply running out of money. According to research by CB Insights, “70% of upstart tech companies fail — usually around 20 months after first raising financing.”