There’s no getting around it — video has become a critical component of a marketer’s content toolbox. With 55% of people worldwide watching online videos every day, it’s an opportunity that no marketer can pass up. Short video formats, in particular, have taken off thanks to visual-focused social media platforms, like Instagram and Tik Tok. In fact, according to G2Crowd, social videos generate 1200% more shares than text and image posts combined.
But, while video is incredibly valuable, it can be a beast for marketing teams to manage — especially when working with terabytes of footage.