What do Salesforce, Optimizely and Ingeniux all have in common? Aside from the fact they are all customer experience and marketing technology companies, they all also use the color blue as part of their logo and website design. And they’re not the only ones – IBM, Chase, HP, GM, Intel, LinkedIn, Twitter, Goldman Sachs and many other well-known companies have blue logos.
Why blue? Blue signifies trust and safety, making it the go-to color for those in the financial and tech sector according to research from the International Journal of Innovative Science and Research Technology (IJISRT) and its study on Psychology of Colors in Marketing.
