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How Google Consent Mode Helps Balance Customer Privacy and Customer Experience

November 24, 2020

Via: CMSWire

Digital marketing has been increasingly focused on consumer privacy with data. The expectation of privacy grows stronger among customers every year. Thus marketers must look for solutions that help protect permission, especially as technology is evolving.

Google has introduced a tag management innovation, Consent Mode, meant to address the privacy tech conundrum. Consent Mode is a programmatic feature designed to make analytics measurement flexible against consumer consent for data collection.

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