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How a CX Mindset Can Power Your Loyalty Marketing Program

November 24, 2021

Via: CMSWire

Today’s marketers are increasingly seeing customer experience (CX) fall under their umbrella of duties. So much so that Harvard Business Review claims that customer experience “has become the new marketing … [because] it influences brand perceptions and impacts business performance just as strongly as tradition- al marketing.”

Harvard Business Review got it right. CX programs are a new marketing approach that matches its predecessors — and its impact will only grow.

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